Monday, April 14, 2008

What's in a name you say?


So when we all went to school (hopefully, that was not so long ago, and if it was, we promise we won't mention it) we all learnt this one chapter in Chemistry- nomenclature. While it probably seemed tedious even then, as to why a nitrite would differ from a nitrate, fact remains, that naming/branding is a crucial part of anything and everything that holds little significance to us. So when Boho Lata and me thought this concoction of a blog up, we spent about 2 days tryign to find the 'right' name for it. Yes, we're slow people. We like things at our own sweet pace...

So Fou Fou, if I may take the liberty to explain, to the uninitiated, stands for anything that could classify as 'urban hi-class'. As the explanation suggests, we're urban. Hi-class or not is then only a matter of perception! Most times, in conversation, when we say Fou Fou (prncd- foo-foo) we mean someone with a self proclaimed fine taste in life. And Fou Fou Latas (plural of Lata if you haven't figured yet;yes,welcome to the slow people club) really defines what we can never escape, and probably wouldn't escape-our innate Indian-ness. So while fashion (our obsession) can dictate trends, govern styles, and keep a hawk eye on the way the world dresses, the FouFou Latas' manage to overlook this idiosyncrasy and bring to you, our own perspective, our own desi-twist :)

Coz who says that the most stylish people are found in only Paris, New York or Milan. A trip down Linking Road (Bandra, Bombay) will leave you heady with the myriad colours, fabrics and fusion women of all shapes and sizes manage to conjure up. Coz you see, fashion was never about following, it was forever about creating... :)

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